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June 21, 2018
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Mobile

Montblanc steps up mobile image sharing via global campaign

November 1, 2012

 

By Tricia Carr

Montblanc, a maker of writing instruments and watches, is tapping consumers’ interest in mobile image sharing by inviting them to participate in a project centering on photographs taken at the exact same moment.

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  1. Delivering excellent retail experiences hinges on ease, emotion
  2. Art, wine overtake cars as top performing luxury investments: Knight Frank
  3. Under siege, 5 PR mistakes that Airbnb continues to make
  4. Hub by Amazon challenges other retailers to raise omnichannel game
  5. Day's wrap: Chanel, LVMH, Kering, Swiss watches, online retail, Thomas Goode and Le Méridien
  6. Day's wrap: Four Seasons, NetJets, YNAP, Bulgari, Christofle, Luxury Card and Phillips
  7. Verizon, AT&T attempt to head off private data scandal on lines of Facebook
  8. Le Méridien brings European-style summer living around the world
  9. Building and cultivating consumer habits is key to brand longevity
  10. Newsweek to launch luxury, millennial-focused vertical Ndelible
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