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March 18, 2026
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Apparel and accessories

Montblanc treads line between tradition and innovation in new campaign

January 4, 2023

Montblanc's nib, dipped twice over in gold, has undergone several innovative changes over the last century, while maintaining its iconic shape. Image credit: Montblanc Montblanc's nib, dipped twice over in gold, has undergone several innovative changes over the last century, while maintaining its iconic shape. Image credit: Montblanc

 

By Marybeth Connaughton

A new promotional video released by German stationery house Montblanc highlights the means and methods by which it balances tradition and innovation, resulting in objet d’art meant to leave an indelible mark.

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  1. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  2. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  3. Bentley nears $3B in annual sales, growth slows
  4. Kering consolidates jewelry houses into new division
  5. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  6. Lexus heads to Twitch for music-fueled tribute
  7. Sephora teams with F1 Academy
  8. New Longines book explores brand’s historic ties to pioneers
  9. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  10. Public auction sales led art market rebound in 2025: UBS, Art Basel
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