Luxury Daily
The authority in luxury news.
Dec. 18, 2025
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Montblanc treads line between tradition and innovation in new campaign

January 4, 2023

Montblanc's nib, dipped twice over in gold, has undergone several innovative changes over the last century, while maintaining its iconic shape. Image credit: Montblanc Montblanc's nib, dipped twice over in gold, has undergone several innovative changes over the last century, while maintaining its iconic shape. Image credit: Montblanc

 

By Marybeth Connaughton

A new promotional video released by German stationery house Montblanc highlights the means and methods by which it balances tradition and innovation, resulting in objet d’art meant to leave an indelible mark.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
VIDEOS
More Videos

MORE IN Apparel and accessories
Burberry, EssilorLuxottica renew licensing deal
Dior builds five-story statement flagship in Beijing
‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
Moncler returns to the slopes for Grenoble campaign
Capri Holdings closes Versace divestiture
New Global Fashion Agenda program in Turkey targets textile waste



RECENT ARTICLES
Laura Burdese to succeed Bulgari CEO
Ennismore picks Bangkok site for first-in-region SLS Residences
Burberry, EssilorLuxottica renew licensing deal

US luxury car market expected to double in next decade: BCG
With ‘My Call,’ Rémy Martin finds meaning in new milestones
Matches plots second act under new ownership