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March 18, 2026
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Apparel and accessories

Moschino pushes ahead in China with help from Alibaba

January 18, 2021

Rainie Yang for Moschino. Image credit: Moschino

 

By Ellen Kelleher

Italian fashion brand Moschino is making substantial headway in China by leveraging its collaboration with Alibaba’s Tmall Luxury Pavilion to reach discerning and tech-savvy affluent consumers.

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  1. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
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