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Retail

Saks welcomes Barneys back to Fifth Avenue with open arms

January 18, 2021

Barneys at Saks window display. Image courtesy of Saks Fifth Avenue

 

By Nora Howe

Department store chain Saks Fifth Avenue has unveiled the Barneys at Saks experience on the fifth floor of its New York flagship store, a significant step towards reviving the distinguished brand.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Bentley, Veuve Clicquot, Condé Nast Traveler, L’Oréal, Launchmetrics, TikTok and NFT auto auction
  3. L’Oréal, DFS expand beauty innovation in China
  4. Mercedes invites next generation to new era of AMG
  5. RubiX to auction stunt car from “Fast & Furious 7”
  6. Day’s wrap: Bentley, Veuve Clicquot, Condé Nast Traveler, L’Oréal, Launchmetrics, TikTok and NFT auto auction
  7. What luxury brands can learn from Lanvin’s blind boxes
  8. Burberry launches latest AR tool to boost ecommerce
  9. Italian luxury sees 16pc growth in value: BrandZ
  10. Bentley unveils new men’s fragrance
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