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Apparel and accessories

Moschino pushes ahead in China with help from Alibaba

January 18, 2021

Rainie Yang for Moschino. Image credit: Moschino

 

By Ellen Kelleher

Italian fashion brand Moschino is making substantial headway in China by leveraging its collaboration with Alibaba’s Tmall Luxury Pavilion to reach discerning and tech-savvy affluent consumers.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Bentley, Veuve Clicquot, Condé Nast Traveler, L’Oréal, Launchmetrics, TikTok and NFT auto auction
  3. L’Oréal, DFS expand beauty innovation in China
  4. Mercedes invites next generation to new era of AMG
  5. RubiX to auction stunt car from “Fast & Furious 7”
  6. Day’s wrap: Bentley, Veuve Clicquot, Condé Nast Traveler, L’Oréal, Launchmetrics, TikTok and NFT auto auction
  7. What luxury brands can learn from Lanvin’s blind boxes
  8. Burberry launches latest AR tool to boost ecommerce
  9. Italian luxury sees 16pc growth in value: BrandZ
  10. Bentley unveils new men’s fragrance
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