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Feb. 26, 2021
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Apparel and accessories

Moschino pushes ahead in China with help from Alibaba

January 18, 2021

Rainie Yang for Moschino. Image credit: Moschino

 

By Ellen Kelleher

Italian fashion brand Moschino is making substantial headway in China by leveraging its collaboration with Alibaba’s Tmall Luxury Pavilion to reach discerning and tech-savvy affluent consumers.

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  1. Estée Lauder empowers Black women to discuss inclusive beauty
  2. Louis Vuitton launches Coussin, Rendez-Vous bags
  3. Why luxury lingerie is pandemic-proof
  4. Louis XIII revamps online offerings to better engage tastemakers
  5. Why is Gucci’s near-flawless content commerce strategy not more successful?
  6. Gucci illustrates new makeup looks in beauty campaign
  7. Luxury brands must prepare to measure, disclose sustainability actions
  8. Day’s wrap: Mytheresa, Sotheby’s International Realty, Hennessy, Genesis and Seabourn
  9. Moschino channels old Hollywood glamour in new film
  10. Hennessy teams with NBA for global partnership
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