Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"819555d5a5e7669fad5b8a94c18d81ca","s":"d4c4b32090fff264"}
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