Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"a9a8e273e14a2305793732a785aa491d","s":"326de61b6431783a"}
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