Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"b7028a08badd4a78e67dd0782853d3cd","s":"5b58a26a00ccdb4d"}
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