Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"94f45f9bc364d38a300f4ea056dd36ba","s":"b3e5a0652860839a"}
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