Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"c7725852bb45152bbe64675fd4cc5b91","s":"19dfad008492679a"}
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