Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"7f7b082f7a70fc4bb5b81bbf0983c890","s":"53e5c16564dd363e"}
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