Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"2acab3c630533643d56e571e68d4921c","s":"4b06299960afd480"}
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