Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"3370d09f006028bb0f32af38975b911a","s":"466ab61a245f355a"}
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