Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"1b13a564ea5295b66b18b27113bab7ae","s":"b4a7a54534a79e7b"}
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