Multichannel
May 8, 2012
By Tricia Carr
High-end men’s online retailer Mr Porter and luxury lifestyle publisher Modern Luxury Media entered into a marketing partnership that will leverage both brands via print content and an event series.
{"ct":"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","iv":"295109613d5a7a2d1802c63085a28cc3","s":"a371144481ca1f4e"}
Share your thoughts. Click here