Mobile
July 23, 2014
Mulberry on WeChat
By Nancy Buckley
British label Mulberry is reaching out to Chinese consumers by creating a larger digital presence on regional social media channels.
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BzLN0GpioPii0TY6Eiy+zv9bZb7XNBRRkemE2hyAmkJJKjnnhhhilwB7\/iLVq2ymhZSvjytJh25E3wTHINV9TyTeed2kBGJbEOQvs4w11agP+ibShT5\/0FylY0vtg6d2xl7T1MS93hFnLDmZfZci+mfCqOYXoudjp+3CdiOKvTdaBJZbfzY5SoCg2DyOXFfD3RIAsX89jeYUoJSsKMvvaLZBpSs0Gflv4vs2jgW7uEuPbQSdZ+ng1nT+S2vQrdgGLaunwgPm56UtJkun9yk6Qo9WHY4p2yBuLrw4lo9SONYOhbM6eaNTwGC33GLrQBFnJOcEeLfejctjXoUnSkXMQkYaICZ9LCSrZaCO14LLc6x8ALiM2ayaVECKuUaKn3qHIr7iXphL6O7YQi2oRBIaWsqkJawGNBniAC8D7S6DPQff9nP\/FUt++R1GtEEa49dUZSJ1y+BQEBD0o3UE6q+\/ONLihfGBg7bhW6LEvg5yH\/rfmaxRY3rRJcM1INP75m7Sa+SpAyZnxyerge2fkCroFsWNuZZGElc7GCqV988q8JUDFNfmPwyTbw5tzkcCZ7\/VHkvtjlhGxqvzT32oxnDdefTGjcSX7WCaRe6Isunin7RM2qjD+Gc66LmLk2CDIxs0gwx2Ggfo\/WyPv43EHK46mWCDoOBb8Bep7UZqC25HWDHVs0j5VUEw+UgfQknJv2Vpb6l1wnx1PvOrnlgLXnYFSiBDx40JekFxCibLvWXcftIWBuMJBfPot5KnCme8ziyd0DxvSQD8rU3vKwqy65Z1NhLWv0tEZzjQu8Ix1mIuq+NrJiQY2s3Hu\/hk6+wiZuxSrrs70hSuZd0MPDRuPoRCoX6paBTL2cdMVSRVVDbjv0wk4yZFMLq6VBVFxFXFTpDDMjYG3E+L\/5T\/sAlGxK8ZVsU6FJtZQaNARG\/xmp70DWF7uqGCNfVznUZQYyMV266AbG02eNbfFfc4AJvuAwJwIDqlwil\/rTjV0CSX3jE\/U2e3nWWe5LVcYFck2m8myOeLqfb9C5t6IDKeLqwPfUwBr6DQztuMhUH\/SipyrZRkJuPbFUea29qQWbOy55aibXjY25b4mnRKOmESrMzPv5XTLsMk9QBUE\/B1vSKbwzDJ4DLmFHbR0T8gdGeSUTnoYMtyNmJefpFlm4UlfR5\/km9zBfI0Vjc8jYPItF19b0waY7R+6fJRHJFLu4ZatEBD3CdrYZvFZdDMlcdN1BSbkoMWhm60JZwKvenBDIgukm9QI4TiNobN8bPYHb1OFC7e8zH2d6GxBI+O6gj9X6Vs8dneoFtCh0xrLbXTiNe0c70IqxXw1fye\/XUBNAp+yS3M+9PEbxmVGK0Iac2KqpqfuLgjrkDSD0sF3pEpxaCpt6zu6guKQQAXnjBghiHuC5FP8hFs36n3ph6xW34xIwJi4aLu26a+uYWIBhdhoVKiuHlAdvo60mzjt018TVMo9tKlTAFQ+8P0SqxrKnGmMRawN2jnOAnYYNBtUBagu2L2VHxJnrJxh\/Db\/5+o\/5M3uPBFc6q5IOLejSnVRpL1B2Gun2gHlIAkNQTAwsr2qg4t7CBcV0zwRDV2qYz7xD1kJw1p61VdoqJrbkNwlOVfVLRKzm+2GBLKv1vOkjfZMpZ7FOgi0SkVIrorQ57HlOnwBvi5CXllWVPBBALRgxAmqhRyKxtNM603dR5atw\/3FIK26odgxmCI0nyoTsnOrXrQTznsYLMuryqnwBDTonIjYpb2XzT4leH3eKLcosWSYlJzQ7nYBZYyHk8qfIXU3Y6wAhPn7LXcPruV2r0ydhhT4Xdlxe5M5khwvKGT68of\/pq0TDJXFQ44Acje6usmKhx0pW+rBXIdH2ntLhMrN4zJpU9dHbBI7DZq2br\/VRk2H8xI\/oFpTXgCIkFCS+Ai\/uWgPI\/af7SK81+9MR0w\/anlpuwwHlo4AenhWBXwGwVr1WE\/c2Of2BLNtOQrzTL5qGBxiCeH5eXhnfqgJsgjnLEcnrYW3LAYclju68rWqoDsF+LW53H4RHHTT7Kn7gV0yeEjIkjTadl6QnrLS\/+YgnNmeMRo9sw36bt5ovE+NI1xXl+AyIokOnXdTzgBe9b\/00vOTEn0Of2CIEHfGx+Yd3aFMPzLUiNXtAwD1Uh\/kFh49lyDvsgHsMS2bZfyaA5\/GeOuzNDlQmVILHX4aqTz10abdDypD224Z3cKa3wyEJTJq+w4XoCyctmTGoA9OfOfeCmLERssW+gkJdsCOk9zSgiqTZ\/8EVTh7B2q7LZeEaQUq2FjTYMwgJL6geOYeViPFJRJOYCrymFwleoC8YHyNfldMp1COWRf66c2TsJr0yy9T+e2dmQuI2neTUIBBhvQ18wkw7Sj7VbtsE8MAh28tpVLMdZvSmRZGOwx7+XSDIosfVqX2RyE5d5Ds1v0NUs7AgTcGiQyFt\/T70SdV\/Zbd9Wd+nDRMwDj1tMRG7iKjFfPbx9pmqKXCrUnCOwxj3p1Lk7K70iY7AJUwpFe5KleaMixSPJejCkR0Ew7bHxNZ0KWxL3IZhMMmFmYXkF2RjtzcJ5d812fgYtyr99BZDqN8iHjA+AZB\/XwySiBNNVbLHnNNj5TNl9vCgPW\/tJeYhEa94QAQ2vuMoAZokVFocuPDVoraa\/giaHBa38VphLht9RzAlIbb5\/iErOBFiRzjy4He5YTCJJKCk1Qr3q9DB2zIZoZgeoMrcV2FWCTrB5JxhYZGqGSOVEOET98gNMjjqltEk7pj\/x\/tUfJmVcKEo3A2axg4sY3RYtkxjWtxMzayEYPPsLoCCCBv8KqjgGrwU2uqrSj5S5QL\/nh\/PRj72B6p0MGFa8hTeZud981OfcGU5e54c9z+IyUfAqWGphtV58VH0ACEWwlARBT3Vk2nCo4uKk9PROaTqmrcO6mzbcIxMAGq7BoI0dfl3M\/kk89JTVe+O67B15ua5wU8RMTGgDYwZ9vo+HNyhPyC0hI422HcEIAns1bif5mgdcrCGTQsfE7IoheyGsNhecPhUepmcXLmZaDfNpcoEF0CnDe5sY6TCubCnkv+BiA+47s7sl2BT2YdsOdQjAmyN3gjvoRRXeMUMCYEDDIlu9Aj5uSM+5AjZxe90pfIXeB1HYCTBh3w+l7mVqUs+XRgg6VooG4UweSkHvlIrbzhOCJz+vR0Ybzb9whGbn5+PGSXGTS9ypmZxbKEkZSP70P+cSLsPkHIF0MU9qO5swBjTsEmcUiOM4Ny5BqpkwKiV6c4phrTm5wG6zs1+cXrSwbnJDuf5MeGvvixKfv+d+MQvsuch3AN2oSiQ69uOODdsfmI9Rw8FwDEe04bgHpFPAUdNnFp+VEJTLGzJzTJFsLFUQkH4KOcHaoGv7f3QEa3Wy7g1FS7EiFrdOD9Bzpua4vZcGaPtVcFpdd\/tjUxU8ne1BcKPsgp2W26IWf5JQJ2Wlm6q8K9YDWHYYyYQ00vOe8+xRsCjYURVyIDhi7UG7KqCb9RmGblXohNti9NlO3eX0PhrBBeGSnQXU\/GoXPh7OHYWnWJx31eWmyf+TU9SbwM+okHHoW0ePOfZCx7VG0JK2f5jxvh0kyIMUxamgrt6WiHZzmnpk4CGQa5fnYtK4klCazzCWhDyqpRNbYv6nBg2IF5EGZ2474My82H7PVGQw+qTAML2FcruaNuGyKHon\/wDslKX7L5mwNnIwy9dpVx9REmLhHVVzP7ONiRc1IFsF7bnMdPpCuOrjK9r4ahiyOVu\/dbWi6WatF1jx02MWq9hQn6\/ZkTfrFqag7z58QpN0m7ogS\/zcskSHBecH0GeqB1f8lGLo2SZ5un0ADvo2nILLC\/eaZIGXiEFumDD5W7gPfGZwnH0RkIqmOwv6mEahDeXq6e4CCFDM8LDEZ9gkjI1g02MR4+R3gOEjm3u\/Uc8YHAt3ChJkwz9FO2tbWjNgY7X0dHh7UzoUvdTJYVXHPPGdvPC0zmG3XgjPMwAehYjz865y1hAIqDt0MrMeiQxL1bGrNZCtiUhRxM9sMgz3yBHnlo3QEzt03As+L5pDWfwCHDLVWCQcovbgJfO9f2LUSJYm6dWSGOcuXdNHlEzTNiJaGSJTNDHAbf5\/ANgfqIxky9cl5mkJMXUPYMeBU+sFCgB51A+VwieScDQCS1tWThGwGol38XmIUrmpqSO0KdPFdFSBRmCR8OD31pUjXQwEHy9FDpZFDVPzba+2W\/xj+BQ2g6zibDNRAZUBpPwwqtPw2Cyvck6+eeMYLbi3sPfJATuBqAnkXrZfvyQlwZ+wXTHlUPhwgU+5ZBxqT\/FuXyDyjQj9XM2sB64ruqUzJ4pqiyCHhYjQYNx94Cx1KyGIkjEHP\/S6Lc89hzzr7lUBZaowyqThVONC\/ue+WLdRDUaNqT55aJDzX\/ZXMhM\/qFmYvX\/9FZcPjJjHP\/7icafW9oCfh2GpclSETpl\/2axv2Fx3aGEoob24kHMJCqo7jLWjorSTSatFZH+6kadugyu6vzNx4bZt3sWC8slB1S5NJhtMJq01Qn74gEDouSRsrzmL1htj5F3yj6aR6R\/lZkXu0TsVH+m7ojYNAjImtuE+wITdgE26mHVUiX7yEVhw8sCp8wCQ\/5oRzIu3IB7TaG8eBDDCqBf5ML0SFyDFEZXExWcU00tf\/NPs1RxPFO3eADBKG8H3wqm+4Te+t5hNXT5T\/+ddoz4YgYTveSH3yzBpLiPZnw9ixmtul2JFhLWVWdI9PBuT8kPV6cxfKDUnKrwBT1uDig43OLusUpdbxYb96U9VmqcSo2aZrKU9LHsXTtO6HWZM1XJxi3ASsmPkNR4\/rwGrcxpFsVOP64kbujerlSey\/rMDZOZTlibvgLtvX3ZNLIg\/3pTef\/4h+l6twirrDjd2Ts9RZ4b\/vkbcuHkHa0dDxIDQA3lLUTjqxrBVTsg5FzQhMFHFQyrtzFJWdee26hRQ==","i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