Mobile
July 23, 2014
Mulberry on WeChat
By Nancy Buckley
British label Mulberry is reaching out to Chinese consumers by creating a larger digital presence on regional social media channels.
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","iv":"aca3b9cde8dda78aa61d5115f64e41ce","s":"ecc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