Marketing
November 6, 2018
Layeur by The Modist is the platform's new private label. Image credit: the Modist
By Sarah Jones
In 2017, Muslim clientele spent $2.1 trillion on products and services such as modest fashion, travel and halal cosmetics, pointing to potential for luxury brands that cater to their needs and values.
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