Research
April 22, 2016
Native ads and branded content gain on mobile
By Chantal Tode
The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.
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","iv":"66f98f23c3b8af9bd3eb7f1617db0e10","s":"226f18620e4b64f0"}
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