Research
April 22, 2016
Native ads and branded content gain on mobile
By Chantal Tode
The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.
{"ct":"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","iv":"a336e226592520f967ff6e6c788a5b32","s":"3c075b3926e80d9a"}
Share your thoughts. Click here