Research
April 22, 2016
Native ads and branded content gain on mobile
By Chantal Tode
The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.
{"ct":"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","iv":"7b4f7e493a890cba99d382f7a7de41c2","s":"45281758c090c8f5"}
Share your thoughts. Click here