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Mobile

Neiman Marcus aims for ultimate in-store experience through mobile

March 2, 2012

 

By Rachel Lamb

Department store chain Neiman Marcus is launching a new experience in four of its U.S. locations that serves to heighten customer service and the in-store atmosphere with a personal shopping mobile application.

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  1. Balenciaga pulls controversial ad campaign featuring kids amidst uproar
  2. La Mer uses personalized approach to promote anti-aging serum
  3. Day's wrap: Porsche, Christian Louboutin, Maserati and Coldwell Banker
  4. Maserati streamlines car-buying experience with new digital platform
  5. Day's wrap: Hermès, Hublot, Four Seasons and The Macallan
  6. Moncler transforms timeless Tod’s for new capsule release, classic face fronts campaign
  7. 40pc of US consumers looking overseas for their next home purchase: report
  8. Is China’s affordable luxury market dying?
  9. Hugo Boss amps up commitment to regenerative farming
  10. Why striving for ‘best-in-class’ service creates zero value for luxury brands
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