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Neiman Marcus ignites creativity with make-your-own Manolo campaign

July 18, 2011

Courtesty of Neiman Marcus

 

By Rachel Lamb

Department store chain Neiman Marcus is sparking consumer interest with a Make Your Own Manolo Blahnik campaign where customers can order a tailor-made pair of heels from the retailer’s blog.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Lamborghini heads to French Alps for women-led driving series
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