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Mobile

Neiman Marcus to be completely mobile by fall: senior exec

July 8, 2010

Gerald Barnes is president/CEO of Neiman Marcus Direct

 

8775NEW YORK - Neiman Marcus will be completely mobile by fall as part of its multichannel contact strategy to drive long-term growth, according to the company’s top executive who keynoted the Luxury Interactive 2010 Conference.

During a keynote at the Luxury Branding Conference, the company addressed three key parts of its multichannel integration. The mobile site will let consumers buy designer products via their handsets.

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