Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"2c9246fa4693152ae46fe8a1f920bc6e","s":"bca38bdc522f0377"}
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