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Mobile

Net-A-Porter enhances multichannel retail experience via mobile site

January 11, 2011

Net-A-Porter mcommerce homepage

 

By Elizabeth Zelesny

Online retailer Net-A-Porter is extending its sales strategy by delivering a multichannel Web experience to affluent consumers with the launch of a mobile Web site.

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  1. K-pop star Karina becomes Prada brand ambassador
  2. Guerlain exudes timeless femininity in reimagined fragrance campaign
  3. Moët delivers the gift of bubbles in new holiday campaign
  4. China’s middle class to reach 40 percent of population by 2030: BCG
  5. LVMH revenues dip 2pc in Q1
  6. Ralph Lauren odes to Martha’s Vineyard in latest collection
  7. Nordstrom onboards new finance chief
  8. The cold coffee tweet that changed Four Seasons' approach to social media
  9. Louis Vuitton announces second-edition Watch Prize shortlist
  10. BMW to introduce carbon footprint tracking via mobile app
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