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Out of home

Net-A-Porter targets Hong Kong city dwellers with public tram takeover

May 20, 2013

 

By Erin Shea

Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.

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  1. LVMH, Dior sign Paralympic champion Pauline Déroulède to ambassador deal
  2. L'Oréal to launch #JoinTheRefillMovement campaign
  3. JW Marriott opens first property in Greece
  4. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  5. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  6. Bentley Home debuts picnic collection
  7. Versace recruits American actor Channing Tatum for Eros campaign
  8. Ronald S. Lauder retires from Estée Lauder Companies Board of Directors
  9. Chrono24 rebrands in bid to lead global collector community
  10. Valentino Garavani unveils Vain handbag campaign
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