Out of home
May 20, 2013
By Erin Shea
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.
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","iv":"e62cd6edfd1f8434a8f3e5e23a7da1e7","s":"316a822ab582a9b0"}
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