Out of home
May 20, 2013
By Erin Shea
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.
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","iv":"e96112ae9be3d9d7b83a29d53141acd8","s":"ffa3ee7c5dd867ba"}
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