Out of home
May 20, 2013
By Erin Shea
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.
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","iv":"1dda66c71cde74e35bcc0ae187d08211","s":"05c02b5005026741"}
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