Out of home
May 20, 2013
By Erin Shea
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.
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","iv":"f8708a4bdda340a05b1f22175f318fa1","s":"01086dbe18c5e4d0"}
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