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April 8, 2026
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  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
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  7. Global secondhand market to hit $393B by 2030: ThredUp
  8. Prada Mode exhibition coming to Chelsea Hotel
  9. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
  10. NetJets developing exclusive-use terminal in Augusta, Georgia
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Out of home

Net-A-Porter targets Hong Kong city dwellers with public tram takeover

May 20, 2013

 

By Erin Shea

Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.

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  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Equinox Hotels to host third annual Global Sleep Symposium
  7. Global secondhand market to hit $393B by 2030: ThredUp
  8. Prada Mode exhibition coming to Chelsea Hotel
  9. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
  10. NetJets developing exclusive-use terminal in Augusta, Georgia
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