Out of home
May 20, 2013
By Erin Shea
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.
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","iv":"4b1915f3da755032aae30498e962f871","s":"8638ed3b9cd22dd3"}
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