Out of home
May 20, 2013
By Erin Shea
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.
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","iv":"21afcd9c1d69ae1f817dadc8a8b2df0e","s":"99ae793bb6ed67d7"}
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