Out of home
May 20, 2013
By Erin Shea
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.
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","iv":"36354c1b57d32f52eb297fa757c93cf8","s":"46641519c73aea51"}
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