Out of home
May 20, 2013
By Erin Shea
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.
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","iv":"20a65c549e2509ecaa8e158e2e411beb","s":"5eda3128f70f3715"}
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