Out of home
May 20, 2013
By Erin Shea
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.
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","iv":"365ceccb795f4e68de582bdad6403c83","s":"12bf03ced383b8b5"}
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