Out of home
May 20, 2013
By Erin Shea
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.
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","iv":"65b5508bdb73b361aaa87d27d128ac87","s":"62c2a1c5f16de0a8"}
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