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Jan. 19, 2021
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Retail

Net-A-Porter introduces holiday Instagram AR filter to raise charity money

November 24, 2020

As of Nov. 30, visitors to Net-A-Porter's Instagram profile will be able to exchange holiday messages.  Image credit: Net-A-Porter

 

By Luxury Daily News Service

Richemont-owned online retailer Net-A-Porter is launching its own bespoke Instagram augmented reality (AR) filter to foster communication and raise charity money in time for the holidays.

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  1. Moschino pushes ahead in China with help from Alibaba
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  3. Retailers invest in omnichannel, inventory management to tackle pandemic problems
  4. Hermès brings Carré Club concept to Dubai
  5. Day’s wrap: Audemars Piguet, Chanel, Hermès, BMW and marketing webinar
  6. Could your next job in luxury be in circularity?
  7. Audemars Piguet taps L’Oréal vet as North America CEO
  8. Sustainability now part of luxury emphasis in home design
  9. Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves
  10. Dior reimagines the classics with fifth Lady Dior collaboration
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