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June 12, 2021
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Retail

Net-A-Porter introduces holiday Instagram AR filter to raise charity money

November 24, 2020

As of Nov. 30, visitors to Net-A-Porter's Instagram profile will be able to exchange holiday messages.  Image credit: Net-A-Porter

 

By Luxury Daily News Service

Richemont-owned online retailer Net-A-Porter is launching its own bespoke Instagram augmented reality (AR) filter to foster communication and raise charity money in time for the holidays.

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  1. Day’s wrap: Hermès, Prada, Rosewood and Baccarat
  2. Gucci is 2020 Luxury Marketer of the Year
  3. Bentley Motors designs bespoke luxury yacht interior
  4. Bleu de Chanel dives deep with new campaign
  5. Richemont leads tributes of those mourning passing of Alber Elbaz
  6. How women executives are redefining luxury’s boys’ clubs
  7. How Asian millionaires are rethinking their approach to luxury
  8. Brand purpose will lead future communications strategies: report
  9. Call for nominations: Luxury Women to Watch 2022
  10. What makes the Indian luxury consumer tick?
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