Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
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","iv":"139e81acd80375a5233b752ca137a1f6","s":"222b81255987b78a"}
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