Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
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","iv":"5deca26fa8b3fa5f74e9e2afb5857a79","s":"a4c99090e6e50a1f"}
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