Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
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","iv":"ce71873340f9acb2433c2023523cd08a","s":"86be780994fa0958"}
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