Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
{"ct":"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","iv":"e9219cb4cd1b86766f6f1eae646ed4fc","s":"52f9fe14a8d70ec6"}
Share your thoughts. Click here