Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
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","iv":"bf8a4379d9cfdc51dad6ab2a0f917dc1","s":"7ecb997139d3cb43"}
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