Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
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","iv":"86f1eb48417bccc2f8435b56e1e7a0d1","s":"cdb137f704fd1c69"}
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