Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
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","iv":"586968438f64d44d0ed2fc0d5762e812","s":"67d29e5a27a4f6fd"}
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