Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
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","iv":"28567cec315d695fa119e3c812a29ff0","s":"0d6f86b5a2f64d1e"}
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