Luxury Daily
The authority in luxury news.
Dec. 5, 2025
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Balenciaga makes holiday statement in new campaign
  9. New film from Moncler marks return to Winter Olympics
  10. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Legal/Privacy

New federal privacy bill poses challenges to marketers: DMA

April 13, 2011

 

By Rachel Lamb

computer-stock-2Senators John McCain (R-AZ) and John Kerry (D-MA) introduced the Commercial Privacy bill of Rights of 2011 on April 12, imposing stiff regulations on behavioral targeting and collection of consumer data online, which could dramatically undercut the way that luxury brands market themselves in every channel.

The bill, which has been set in place in order to maintain citizens’ privacy, illustrates that customers can now opt-out of ads and choose whether or not marketers can directly target them. This will make it very difficult for transmission of data to third-party sources, hindering not only digital marketing, but any form of advertising.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Balenciaga makes holiday statement in new campaign
  9. New film from Moncler marks return to Winter Olympics
  10. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
VIDEOS
More Videos

MORE IN Legal/Privacy
Positive Luxury partners with Buyerdock
Meta drops price on paid subscription tier in EU
Christie’s CEO speaks on digital security breach
Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
Robbers make off with Balmain runway pieces in delivery truck ‘hijacking’
Ralph Lauren probed over alleged labor violations



RECENT ARTICLES
Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’

Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
Guerlain Spa to launch aboard Orient Express Sailing Yacht
Dior’s ‘Lady Art’ project turns 10