Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"9c43ff64774f4c4d28deea92d62ef988","s":"e6db1646695113f5"}
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