Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"a122a09a0a6d17654de62e03d7beeaa5","s":"105ea530b4374179"}
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