Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"2836b9333a7e4f481a89112701b45a52","s":"48514955f3762e59"}
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