Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"67035a2301bd2cdfef0de38b554c5152","s":"7d37b5247e66c504"}
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