Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"038c18054c8da580fdb8174df724db44","s":"b6040e0a127934ba"}
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