Marketing
October 22, 2020
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga
{"ct":"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","iv":"86dee76d9ea916c7cbeeb98e6f66ee85","s":"834342d72747842a"}
Share your thoughts. Click here