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Commerce

WISeKey technology offers full-circle protection against counterfeits

June 9, 2011

 

By Kayla Hutzler

berkinWISeKey is introducing new technology that will help brands, consumers and retailers protect themselves against the counterfeit market at every level of production and distribution.

The WISeKey technology travels with items from the production stages to consumer’s hands, providing a way for every person involved in the process to check that the product is authentic. This is the first time product authentication will be available for products purchased on the Web.

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  1. Creative director Marco De Vincenzo steps down from Etro
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  5. Of luxury options for Valentine's Day, millionaire millennials prefer Porsche, Louis Vuitton
  6. Men spend more on luxury, but shop the same amount as women: report
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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