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News Feed optimization is the core of Facebook marketing: ad:tech speaker

November 9, 2012

 

By Tricia Carr

NEW YORK – An executive at the ad:tech New York 2012 conference said that 40 percent of Facebook users’ time is spent on their News Feed, according to comScore. Therefore, News Feed optimization is essential to draw users into the brand world.

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  1. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  2. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  3. CFDA bans fur from New York Fashion Week
  4. Aman welcomes warmer weather with ecotourism boost
  5. Dior goes for gold with flashy J'adore campaign
  6. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  7. Versace announces exit of Dario Vitale as creative director
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Chopard, Boss, Lancôme front AR experience from Snapchat
  10. Estée Lauder Cos., Jo Malone launch AI scent advisor
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