Luxury Daily, April 18, 2023 – Miami Design District odes regional roots with animated multichannel activation
| | Retail Miami Design District odes regional roots with animated multichannel activation  |  Making use of alternate mediums, the development's "Beyond Belief" campaign offers luxury leaders a lesson in multichannel marketing. Entire
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| Apparel and accessories Armani encourages cross-generational dialogue with ‘Parent Talks’ FREE |  The label’s luxury childrenswear line exists alongside a set of universally resonant accounts about family in a new season of the branded content series. Entire
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| Strategy Register now: Women in Luxury 2023 digital conference FREE |  Registration is open for Luxury Daily’s sixth annual Women in Luxury 2023 digital conference April 27 designed to reflect the expertise and smarts of women leaders in the luxury business. Join us! Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs LVMH, Gucci, Saks and Château d’Yquem FREE |  Luxury Daily's live news: LVMH welcomes Kuroki as first-ever Japanese Métiers d’Art partner; Gucci taps Chinese supermodel Liu Wen for ‘Bamboo 1947’ campaign; Saks boosts exclusive Jacquemus capsule with in-store installations, VIP engagement; Château d’Yquem draws on ancestral expertise for 2020 vintage drop. Entire
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| Marketing Why are luxury brands rushing en masse to appoint Chinese ambassadors? |  When China ended COVID-19 restrictions at the beginning of 2023, brands rushed to dust off their budgets for Chinese spokespersons. Entire
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