| | Apparel and accessories Luxury must invest inward and teach the craft to keep the craft  |  MUSCAT, Oman – Italian menswear brand Ermenegildo Zegna’s business model safeguards artisanship and fine tailoring through a vertical supply chain that goes from “sheep to screens,” according to its artistic director. Entire
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| Media/publishing Save more than 22% on Luxury Daily |  Never miss a luxury moment. Access the latest luxury business news and analysis. Check the $12 for 12 weeks offer and get 22 percent off the annual subscription price. Entire
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| Retail Marketers are swimming in data but lack the right questions |  MUSCAT, Oman – As technology becomes more pervasive and essentially consumers’ entire worlds are becoming computers, there is endless data at luxury marketers’ fingertips, but it is how they use it that will matter. Entire
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 | Marketing Register now: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3 |  Agenda totally updated. Find out how Lamborghini and Crystal are wooing Gens X, Y and Z. Daylong event offers in-depth insights, research and analysis from luxury experts on younger affluents who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article. Entire
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| Apparel and accessories Emerging Middle Eastern talents have chance on their side thanks to social media |  MUSCAT, Oman – Despite the many high-quality dressmakers working in Beirut, Lebanon during Elie Saab’s childhood, the profession of fashion designer was unheard of when the couturier set out to establish his namesake brand. Entire
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| Marketing Top 10 luxury brand social videos of Q1 2017 |  Multiple platforms have arisen as a pillar for luxury marketers to make a connection with consumers through various tones and formats. Entire
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 | Marketing Chinese consumers have drastically changed, luxury markets must adjust |  MUSCAT, Oman – When tapping celebrity spokespeople to appeal to the Chinese market, it is imperative that luxury brands think of the long-term effects these individuals can have on the brand, said the director of Vogue China. Entire
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| Apparel and accessories How Kering is pushing the luxury eyewear market |  MUSCAT, Oman – With the eyewear category poised for significant growth in the next few years, Kering Eyewear is strategizing to help brands ride that wave. Entire
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| Travel and hospitality Private aviation competes for customers at The Masters |  The Masters Tournament this year is providing private jet companies with a big boost in customers, with a projected 45 percent increase in air traffic to Augusta, GA this year for the event. Entire
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| News briefs Burberry, Sotheby’s, McLaren, Louis XIII and The Drive – Live news |  Luxury Daily's live news from April 5 - Burberry brings couture runway creations to US; Sotheby’s furthers link with Invaluable as online art sales grow; McLaren offers aspirational ownership option for supercar; Louis XIII pops up at Harrods to fete life’s precious moments; The Drive bridges gap between editorial and ecommerce with new SHOP platform. Entire
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| News briefs Louis Vuitton, Moda Operandi, Trump and Armand de Brignac – News briefs |  Today in luxury marketing - Louis Vuitton leather workers stage rare strike; Moda Operandi looks beyond the runway; Value of Trump’s golf clubs lags behind investment surge; Jay-Z’s new A2 Champagne costs $850 a bottle. Entire
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| Columns Key question: Why spend more marketing dollars on digital? |  The luxury advertising expenditure forecast by Zenith Optimedia predicts that digital media ad spend by luxury advertisers will have increased by $837 million from 2015 to 2017. Entire
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