Luxury Daily, Aug. 21, 2020 – TikTok ban could give European brands an edge over US labels
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| | Marketing TikTok ban could give European brands an edge over US labels  |  China is the fastest-growing region of consumption for the luxury business and its rebound from COVID-19 makes it an ideal market to promote goods as U.S. retail continues to reel from the aftermath of the pandemic lockdown. Entire
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| Strategy 40+ brand speakers, 35 sessions: Grab your seat at the Future of Luxury eConference Sept. 23-24 FREE |  Register now for Luxury Daily's Future of Luxury eConference Sept. 23-24 as brands and retailers face unprecedented changes in customer behavior. Check out our list of 40-plus speakers from the leading luxury brands and retailers worldwide and nearly 40 sessions in the agenda article. First 100 registrants receive Luxury Daily's Future of Luxury special report! Register now – limited seats online. Entire
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| Fragrance and personal care Chanel brings color to fall makeup campaign |  French fashion and leather goods brand Chanel has dropped a new social media campaign for its fall/winter 2020 makeup palette at a time when cosmetics are reserved for what can be seen above face masks. Entire
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 | Retail Social selling: What can the West learn from China? |  Western tech giants such as Facebook and Google have jumped on the social selling bandwagon. From social to selling, how many gaps are left for these digital platforms to fill? Entire
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| Government Walpole comment: US Trade Representative announces revisions to tariffs on UK luxury |  Walpole, the United Kingdom’s luxury trade lobby, was disappointed by the recent news of the U.S. Trade Representative announcement that will see the continuation of retaliatory tariffs of 25 percent imposed on single-malt whisky, cashmere, wool, tailoring and bed linen products applied from Sept. 1. Entire
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| News briefs Customer experience, Estée Lauder Cos., De Beers Group and Future of Luxury eConference |  Luxury Daily’s live news: Brands must continue to adapt CX to maintain customer relationships; Estée Lauder Cos. sees strength in skincare amid COVID challenges in FY 2020; Decline in experiential spending creates opportunity for diamond gifting; Call to luxury marketers: Heed what your colleagues have to say about next steps. Entire
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| Apparel and accessories China’s version of “Recession Fashion” could change global styles |  With unemployment on the rise and social inequality worsening, even the rich and carefree theoretically want to hide their wealth. At least, that is what happened after the 2008 economic crisis. Entire
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