| | Marketing Luxury generates $101M in media impact value at Cannes: Launchmetrics  |  A famous face still goes a long way, according to new findings from Launchmetrics regarding luxury brand presence at the Cannes Film Festival. Entire
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| Apparel and accessories Durability is part of our DNA: Longchamp’s Hector Cassegrain |  French leather and accessories brand Longchamp is reinforcing its commitment to sustainability by partnering with Ocean Generation, an organization that promotes ocean conservation through education and storytelling. Entire
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| Automotive Mercedes looks to inspire, empower with extensive Cinderella campaign |  German automaker Mercedes-Benz is contributing to the magic of happily ever after with its new multichannel partnership with Amazon Prime Video’s Cinderella. Entire
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 | Home furnishings Chairish acquires Pamono, expands internationally FREE |  Online vintage furniture service Chairish has acquired European online vintage and antique furniture marketplace Pamono. Entire
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| Home furnishings Webinar: Off the wall: Trends in color, paint and wallpaper FREE |  Register now for this free webinar Aug. 11 at 11 a.m. to noon ET (New York time) focused on the role that color, paint and wallpaper play in luxury homes as consumers spend more time multitasking from their residences and look anew at what is around them. Speakers include noted interior designer Julia Buckingham, Patrick O’Donnell, the global brand ambassador for leading paint and wallpaper brand Farrow & Ball and Amy Vroom, interior designer at The Residency Bureau. Join us! Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Gucci, Alibaba, Omega, Square and auto mask mandates |  Luxury Daily’s live news: Gucci celebrates 100th anniversary in Kyoto; Alibaba sees 34pc quarterly sales growth; Omega taps Caeleb Dressel as newest ambassador; Square to acquire Afterpay for $29B; US automakers reinstate mask mandates. Entire
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| Apparel and accessories 3 strategies for winning China’s luxury pet race |  Furry animal parents are becoming a new breed of power purchasers, with dog and cat ownership increasing by 300 percent since 2013, growing the pet economy to a dizzying 400 percent. Entire
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