| | Apparel and accessories Louis Vuitton celebrates founder’s 200th birthday with immersive game  |  In honor of its founder’s 200th birthday, French fashion house Louis Vuitton is inviting fans to explore a digital world, leveraging enticing storytelling and graphics to share its brand history. Entire
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| Software and technology YouTube expands short-form video offerings in effort to fend off competitors |  Google’s YouTube is introducing the YouTube Short Fund, a $100 million fund distributed over the course of 2021 and 2022, in an attempt to build a monetization model for its newest short-form video feature. Entire
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| Fragrance and personal care Dior shares sustainability efforts in rosy skincare spot |  France’s Dior is examining its innovative cultivation of organic, cosmetic roses – the special ingredient in its prestige skincare line – in an informative campaign. Entire
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 | Real estate Luxury home sales still outpacing overall market: Redfin FREE |  Luxury home prices continue climbing, particularly in warm-weather markets including Austin, Phoenix and West Palm Beach. Entire
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| Home furnishings Webinar: Off the wall: Trends in color, paint and wallpaper FREE |  Register now for this free webinar Aug. 11 at 11 a.m. to noon ET (New York time) focused on the role that color, paint and wallpaper play in luxury homes as consumers spend more time multitasking from their residences and look anew at what is around them. Speakers include noted interior designer Julia Buckingham, Patrick O’Donnell, the global brand ambassador for leading paint and wallpaper brand Farrow & Ball and Amy Vroom, interior designer at The Residency Bureau. Join us! Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Burberry, Valentino, Douglas Elliman and New York Auto Show |  Luxury Daily’s live news: Burberry reveals first NFT as part of gaming collaboration; Valentino celebrates Qixi with playful campaign, capsule collection; Scott Durkin succeeds Dottie Herman as Douglas Elliman CEO; New York Auto Show cancels 2021 event, looks to spring 2022. Entire
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| Marketing Have China’s “traffic stars” become toxic for beauty brands? |  Also referred to as “little fresh meat,” these pretty-faced male stars come with a massive young female fanbase who are especially attuned to spending money on the brands that their idols promote. Entire
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