Luxury Daily, August 1, 2018 – Half of luxury shoppers are discount-oriented: YouGov
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| | Retail Half of luxury shoppers are discount-oriented: YouGov  |  Despite some deep pockets, global luxury shoppers are evenly split in their purchasing habits, with a new YouGov report finding that half only buy luxury items at a discount. Entire
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| Apparel and accessories Stella McCartney highlights sustainability, natural beauty in nostalgic campaign |  British fashion brand Stella McCartney has headed to the highlands of Scotland for its winter 2018 campaign. Entire
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| Strategy Announcing: Luxury Marketing Forum New York Sept. 26 FREE |  Register now for the Luxury Marketing Forum New York on Wednesday, Sept. 26. Top luxury marketing and retail experts will share strategy, analysis, best practice, legal tips and research to tackle unprecedented change in marketing outreach. Attendees will receive a free copy of Luxury Daily’s Luxury Marketing Best Practice Handbook. Limited seating. Entire
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 | Marketing Luxury brands’ unique audiences come with special challenges FREE |  NEW YORK – Luxury brands have a unique relationship with their customers based on high expectations of quality, bringing with it their own singular challenges and solutions. Entire
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| Automotive Porsche turns keys over to gamers in new competition |  German automaker Porsche is putting fans in the driver's seat in an esports collaboration that combines online and offline competition. Entire
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| Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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 | Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| Classic Guides The China Report: Innovation in Luxury |  This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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| News briefs The RealReal, Mandarin Oriental, Ferragamo, Ralph Lauren, Vogue and Dior – Live news |  Luxury Daily's live news from July 31 - The RealReal comes to Los Angeles; Mandarin Oriental opens in Lake Como; Ferragamo appoints 20-year Kering vet as CEO; Ralph Lauren sees rise in revenue after pivoting to elevate its luxury status; Vogue brings diversity behind the lens, thanks to a popular performer; Dior continues push towards fragrance with online launch. Entire
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 | News briefs Vogue, luxury homes, Saint-Tropez and Duterte – News briefs |  Today in luxury - Two Vogue editors speak out as they step down; Luxury homes may be hardest hit by latest Singapore curbs; St-Tropez lifeboat crew say luxury boat owners too mean to help out; Duterte crushes $5M worth of luxury cars in Philippines. Entire
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| Columns Protecting the brand from counterfeiting online |  Recent research reveals that almost half (47 percent) of all brands are losing money through counterfeiting. Entire
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