| | Marketing Luxury brands pick risky celebrity ambassadors  |  Celebrity endorsements can boost a brand’s image among consumers, but new research finds that luxury marketers frequently choose the wrong faces to represent them. Entire
article |
| Luxury Memo special reports Financial services – Luxury Memo special report |  The world of financial services has undergone significant change over the past few years. For luxury brands, keeping abreast of how wealth travels and is maintained is paramount to understanding the modern luxury consumer. Entire
article |
| Strategy Announcing: Luxury Marketing Forum New York Sept. 26 FREE |  Register now for the Luxury Marketing Forum New York on Wednesday, Sept. 26. Top luxury marketing and retail experts will share strategy, analysis, best practice, legal tips and research to tackle unprecedented change in marketing outreach. Attendees will receive a free copy of Luxury Daily’s Luxury Marketing Best Practice Handbook. Limited seating. Entire
article |
 | Apparel and accessories Hugo Boss seeks career-minded consumers via ambitious advertising |  German fashion label Boss is speaking to the next generation of leaders in an effort that captures the drive to succeed. Entire
article |
| Real estate Luxury housing prices keep soaring: report |  Luxury home sales in the United States continue to be on the upswing, with 19 markets hitting double-digit growth in July. Entire
article |
| Jewelry Van Cleef & Arpels weaves fairytales through high-jewelry FREE |  French jeweler Van Cleef & Arpels is immersing consumers in a storybook world to debut its latest haute creations to a digital audience. Entire
article |
 | Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
article |
| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
article |
| Classic Guides The China Report: Innovation in Luxury |  This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
article |
 | News briefs John Varvatos, L’Oréal, Selfridges, Burgess Magazines, Belmond and Land Rover – Live news |  Luxury Daily's live news from Aug. 9 -John Varvatos, Nick Jonas further collaboration with new scent; L’Oréal’s new partnership brings AR makeup testing to broad audience; Selfridges highlights eyewear for its accessories transformation; Burgess Magazine sees refresh with new publisher; After losses, Belmond considers putting itself up for sale; Land Rover reaches new heights with rocky adventure. Entire
article |
| News briefs Vanity Fair, Hilton, Michael Kors and Louboutin – News briefs |  Today in luxury - Vanity Fair September cover sells something. And not only what it says; Hilton hints at new luxury collection brand; Michael Kors, other luxury brands get a boost ahead of the holidays; Louboutin and Gucci join Selfridges Bullring line-up. Entire
article |
|
|
| | | |
|
