Luxury Daily, August 14, 2018 – How luxury brands can engage Chinese consumers for Qixi
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| | Marketing How luxury brands can engage Chinese consumers for Qixi  |  As Chinese Valentine’s Day approaches, luxury brands are feeling the love with gifting and experiential offers. Entire
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| Fragrance and personal care La Mer takes daring approach for mask marketing FREE |  Estée Lauder Cos.’ Crème de la Mer is playfully presenting the hydrating benefits of its new mask through a series that takes the typically private skincare treatment out in public. Entire
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| Strategy Announcing: Luxury Marketing Forum New York Sept. 26 FREE |  Register now for the Luxury Marketing Forum New York on Wednesday, Sept. 26. Top luxury marketing and retail experts will share strategy, analysis, best practice, legal tips and research to tackle unprecedented change in marketing outreach. Attendees will receive a free copy of Luxury Daily’s Luxury Marketing Best Practice Handbook. Limited seating. Entire
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 | Automotive Lexus lets sports car speak for itself in orchestral film |  Toyota Corp.’s Lexus is highlighting the powerful V8 engine of its LC 500 in a new short film that keeps viewers' attention on its dramatic sound. Entire
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| Luxury Memo special reports Financial services – Luxury Memo special report |  The world of financial services has undergone significant change over the past few years. For luxury brands, keeping abreast of how wealth travels and is maintained is paramount to understanding the modern luxury consumer. Entire
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| Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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 | Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| Classic Guides The China Report: Innovation in Luxury |  This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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| News briefs Mercedes-Benz, Rolls-Royce, Michael Kors, McLaren, VIP.com and Prada – Live news |  Luxury Daily's live news from Aug. 13 - Mercedes-Benz ranks first for dealer satisfaction, financing options: J.D. Power; Rolls-Royce tours the Mediterranean to showcase new models; Michael Kors introduces first smartwatch version of the Runway; McLaren finds a way to make online film more engaging; VIP.com broadens international commerce with 10 new brand partnerships; Prada and Pirelli partner to sponsor yacht racing team Luna Rossa Challenge. Entire
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 | News briefs Retail forecasts, Virgil Abloh, Turkish luxury and vintage cars – News briefs |  Today in luxury - NRF punches up outlook for 2018 retail gains; Virgil Abloh designs Nike 'Queen Collection' for Serena Williams; Turkish Lira's plunge offers discount luxury shopping spree; At vintage auto shows around the world, new cars are stealing the spotlight. Entire
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