Luxury Daily, August 2, 2018 – Balmain creates its own soundtrack for summer
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| | Apparel and accessories Balmain creates its own soundtrack for summer  |  French fashion house Balmain is playing on the close relationship between music and summer with its own release to embody the perfect summer vacation. Entire
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| Apparel and accessories Fendi brings taste of Rome to London with Selfridges pop-up shop |  Italian fashion brand Fendi is the first to completely take over Selfridges’ Corner Shop, as the label celebrates the last month of summer mixed with its Italian heritage. Entire
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| Strategy Announcing: Luxury Marketing Forum New York Sept. 26 FREE |  Register now for the Luxury Marketing Forum New York on Wednesday, Sept. 26. Top luxury marketing and retail experts will share strategy, analysis, best practice, legal tips and research to tackle unprecedented change in marketing outreach. Attendees will receive a free copy of Luxury Daily’s Luxury Marketing Best Practice Handbook. Limited seating. Entire
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 | Travel and hospitality Shangri-La sets the stage for romance with product placement FREE |  Shangri-La Villingili Resort and Spa, Maldives will be featured prominently in a televised love story, giving the exotic location an opportunity to shine in the eyes of millions of romance lovers. Entire
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| Sports Audi extends partnership with Major League Soccer |  German automaker Audi is expanding its multi-year partnership with Major League Soccer, as it aims to remain a fixture in the minds of enthusiastic American soccer fans. Entire
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| Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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 | Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| Classic Guides The China Report: Innovation in Luxury |  This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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| News briefs Sephora, Belstaff, John Varvatos, Anna Wintour, Prince Harry and JetSmarter – Live news |  Luxury Daily's live news from Aug. 1 - Sephora Canada celebrates local customers in multichannel campaign; Belstaff celebrates RAF’s centenary with commemorative jackets; John Varvatos switches to cloud-based communications system; Anna Wintour to stay at Vogue “indefinitely,” says Condé Nast CEO; Prince Harry to sell his Audi on Auto Trader; JetSmarter appoints new chief revenue officer to reinvigorate business model. Entire
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 | News briefs Prada, pop-up shops, Ralph Lauren and authentic luxury – News briefs |  Today in luxury - Prada returns to growth after missing Chinese luxury wave; Inside the pop-up economy; Ralph Lauren’s balancing act has consumer at core; Louis Vuitton or Hermès: Which is the more authentic luxury brand? Entire
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| Apparel and accessories Gucci, Louis Vuitton streamlining production to keep Chinese consumers |  Some of the world's top fashion brands are outsourcing internal processes to China and other countries, but how will consumers react? Entire
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