Luxury Daily, August 23, 2016 – Consumers’ retail journey to improve with amplified social media strategy

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August 23, 2016

Consumers’ retail journey to improve with amplified social media strategy

Social media provides retailers with a toolkit for enhancing, influencing and personalizing the consumer journey, but 81 percent of retail marketers feel their methods need to improve, according to a new report by Boston Retail Partners.

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Retail

Barneys shows off youngsters’ creativity in fall fashion film

To promote its latest children’s collections, department store chain Barneys New York turned the look book production over to kids themselves.

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Webinars

Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Marketing

Programmatic branding a missed opportunity as open exchanges subside: Forrester

Marketers need to make branding a strategic priority in their programmatic buying programs to address how storytelling today is cross-channel, according to a new report from Forrester Research.

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Automotive

Mercedes melds design tradition, innovative touchpoints in Maybach concept

While the automotive sector is cruising toward futuristic models and autonomous driving, Mercedes-Benz’s latest concept vehicle seeks to reinterpret its classic principles.

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Media/publishing

Luxury houses speak to “noteworthy, millennial elegance” in Town & Country’s September edition

Christian Dior, Hermès and Prada were among the brands to showcase women’s fall fashions side-by-side It-girls of the 21st century in Town & Country’s September issue.

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Research

Join our 1st annual State of the Luxury Industry survey and receive exec summary

To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.

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News briefs

Burberry, Saks, Jaguar and Lancôme – Live news

Luxury Daily's live news from Aug. 22 - Burberry launches sensual scent with stormy campaign; Saks helps consumers embrace business’ modern dress code; Jaguar reacts to consumer needs with multichannel car shopping; Lancôme brings customized cosmetic experience to additional US markets.

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News briefs

Ralph Lauren, luxury degrees, September issues and automotive dealerships – News briefs

Today in luxury marketing - Speedo, Ralph Lauren drop Ryan Lochte after Rio incident; Luxury MBAs, buyers beware; The September mag dance: The good, the bad and the forgettable; Margins, costs threaten luxury-store values.

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Columns

Understanding mobile advertising trends: Smartphone vs. tablets

As the digital advertising marketplace continues to develop, mobile display advertising continues to outperform desktop. But within this digital platform, different consumer behavior and trends are evolving with regard to mobile and tablet.

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Columns

How wireless carriers can compete with Facebook, Google and WhatsApp

According to Morgan Stanley, in the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, compared to 67 cents in the mobile ad market.

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