Luxury Daily, August 24, 2017 – How Chanel became the most social luxury brand

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August 24, 2017

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Apparel and accessories

How Chanel became the most social luxury brand

Chanel boasts the most social followers – more than 57 million globally – and is the leading luxury brand on all platforms, except Facebook, where it is a close second to Louis Vuitton, both at around 20 million.

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Strategy

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Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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Jewelry

Tag Heuer looks for soccer talent on London streets

Swiss watchmaker Tag Heuer is continuing its commitment to sports by following three young footballers from London as they attempt to break through into the high-stakes world of professional soccer.

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Strategy

Join senior executives and decision-makers at Women in Luxury, a new conference hosted Tuesday, Sept. 26 in New York by Luxury Daily. The event will highlight the role of women and the opportunities and issues for them in a rapidly evolving luxury business. Speaker list, agenda and registration link in article.

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Travel and hospitality

Outbound travel from China will be vital to travel brands

Tourists traveling from China are proving to be a lucrative segment in terms of shopping spend and frequency of travel, according to a new report from China Luxury Advisors and Fung Intelligence Group.

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Retail

More than half of consumers trust computers more than people: report FREE

Artificial intelligence and digital concierges may soon get a boost in the luxury industry based on new data that shows 56 percent of consumers trust computers more than people.

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Automotive

LUXNow makes luxury asset ownership cost-effective, renting more accessible

As the sharing economy continues to grow exponentially and consumers become more comfortable with the concept, mobile application LUXNow makes luxury assets more accessible.

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Automotive

Ferrari celebrates 70th anniversary with a special Concours

Italian automaker Ferrari is continuing to celebrate its birthday with a tribute featuring some of its most important models during the Salon Privé in the United Kingdom.

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Research

Join our 2nd annual State of Luxury survey, receive exec summary FREE

To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered again to create the second annual State of Luxury study. Please help us complete the survey and receive the executive summary and a free book.

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News briefs

Maria Grazia Chiuri, Birkin bags, Louise Linton and Maserati – News briefs

Today in luxury - An interview with Maria Grazia Chiuri, the first woman to helm Dior; A Birkin Bag in the box is worth a lifetime of debt; Brands distancing themselves from Louise Linton Instagram post; Fiat weighs Maserati, parts spinoffs to boost value.

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News briefs

Automakers, Sotheby’s, Belstaff, FIT, Rosewood and Blackglama – Live news

Luxury Daily's live news from Aug. 23 - True luxury automakers are those unobtainable in the eyes of affluents; Frank Everett returns to Sotheby’s after short Graff stint; Belstaff keeps sights on Japan with latest store debut; FIT, Allure develop continuing education program for beauty industry; Rosewood touts dog-friendly amenities ahead of National Dog Day; Blackglama dresses down furs in fall/winter 2017 effort.

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