Luxury Daily, August 8, 2018 – Home décor is the new fashion: Liaigre president
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| | Home furnishings Home décor is the new fashion: Liaigre president  |  French design house Liaigre is undergoing an evolution to engage more directly with clients as consumers increasingly take home décor into their own hands. Entire
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| Marketing Millennial women’s shopping habits lean towards self-purchasing FREE |  Contrary to traditional marketing that positions jewelry as a gifting item, millennial women are more apt to buy pieces for themselves than to receive them from others. Entire
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| Strategy Announcing: Luxury Marketing Forum New York Sept. 26 FREE |  Register now for the Luxury Marketing Forum New York on Wednesday, Sept. 26. Top luxury marketing and retail experts will share strategy, analysis, best practice, legal tips and research to tackle unprecedented change in marketing outreach. Attendees will receive a free copy of Luxury Daily’s Luxury Marketing Best Practice Handbook. Limited seating. Entire
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 | Automotive Tariffs could encourage drivers to choose pre-owned vehicles |  Automakers need to prepare for the impact that possible tariffs may have on sales in the U.S., as a new study finds prospective buyers could consider opting for used cars. Entire
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| Fragrance and personal care Jean Paul Gaultier takes on Parisian stereotypes in cheeky series |  French fashion label Jean Paul Gaultier is tackling typecasts about residents in its hometown in a string of playful shorts. Entire
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| Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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 | Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| Classic Guides The China Report: Innovation in Luxury |  This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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| News briefs Hearst, Nordstrom, Estée Lauder, Louis Vuitton, Rosewood and David Yurman – Live news |  Luxury Daily's live news from Aug. 7 - Joanna Coles uses Instagram to announce her departure; Nordstrom maintains its technology innovation with new hire; Estée Lauder looks to the future by nurturing its employees; Rosewood creates edible art for special tea in London; David Yurman looks to past, present, future in everyday moments; Louis Vuitton adds visual search to mobile app. Entire
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 | News briefs Luxury cars, Burberry, Gucci and Fendi – News briefs |  Today in luxury - Bullish market ahead for ultra-luxury cars, especially SUVs; Is Burberry’s simple new logo catnip to copycats?; A look inside Gucci's revamped London flagship store; Fendi is now designing the world’s most fashionable kitchens. Entire
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| Apparel and accessories Louis Vuitton or Hermès: Which brand wins in the battle for authenticity? |  When a luxury brand is seen and available everywhere, its luxury value – its authenticity as true luxury – becomes diluted. Entire
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