Luxury Daily, Dec. 17, 2020 – China’s luxury market remains resilient, domestic spending expected to grow

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December 17, 2020

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Retail China’s luxury market remains resilient, domestic spending expected to grow
Thriving despite the effects of the COVID-19 pandemic, the global luxury market in China has nearly doubled this year and is expected to continue growing through 2025. Entire article

Real estate Outlook 2021: Urban flight to safe havens will continue
A sea change in how affluent consumers are making health-driven lifestyle choices amid the COVID-19 pandemic will continue to shape the luxury real estate market and fuel growth as long as inventory holds out. Entire article

Real estate

Luxury Daily debuts new conference focused on luxury real estate – register for free FREE

Register now for free for Luxury Daily's State of Luxury Real Estate 2021 (SOLRE) eConference Thursday, Jan. 14. The daylong event will focus on how affluent consumers are shaping the real estate market as they flee cities for more space and social distance, enabled by remote working and schooling. How should marketers shape their strategies with this biggest upheaval in luxury's history since World War II? Entire article

Watches and jewelry IWC takes festive omnichannel approach to holiday campaign FREE
Swiss watchmaker IWC Schaffhausen has animated its legendary watchmaker in an immersive 360-degree holiday campaign reaching both in-store and online shoppers. Entire article

Apparel and accessories Valentino adds glamour to lockdown in tongue-in-cheek campaign
Italian fashion brand Valentino is playfully riffing on the deprivations of lockdown by spending a week in quarantine with a chic, but bored, model. Entire article

Automotive Lamborghini reflects on gift of family through emotive effort
Italian automaker Automobili Lamborghini is showing its poignant side in its latest Christmas campaign, which casts a light on the distance dividing families this holiday season. Entire article

Marketing Brands no longer hold power in luxury. Who does?
Just 10 years ago, luxury fashion was a space for the primarily white elite. Front row seats at fashion shows were for legacy publication editors, advertising space featured impossibly thin, white models and stores were for well-heeled shoppers with deep wallets that could buy into the traditional luxury fantasy. Entire article

Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire article

News briefs Fendi, The Macallan, Maison Atia, ShopWorn and luxury real estate
Luxury Daily’s live news: Fendi puts athletic twist on #BaguetteFriendsForever series; Le Clos sets launch sales record with The Macallan Red Collection; Maison Atia presents playlists to support capsule collection; ShopWorn taps Neiman Marcus alum to lead UX strategy; Luxury Daily debuts new conference focused on luxury real estate. Entire article

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