Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.
Register now for the nation's premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
Precision-cut crystal maker Swarovski is speaking to millennial consumers this holiday season with a digital experience with model and ambassadress Karlie Kloss.
The Madison Avenue Business Improvement District (BID) is touting the high street’s lure as the ideal destination for holiday gift seekers during the 30th annual Miracle on Madison event.
Luxury Daily's live news updates from Nov. 30 - Calvin Klein to stage co-ed runway show for Raf Simons’ debut; Ritz-Carlton Residences developer lights up Miami during Art Basel; Ferrari auctions off last LaFerrari to benefit earthquake victims; Gilt journeys further into bricks-and-mortar via shops at sea.
Today in luxury marketing - Patrizio Bertelli talks Prada and politics; Will fashion or art get top billing at Basel Miami?; Birthday at Burberry? Luxury brands add personal services; BMW launches Indonesian-made sedans in luxury push.
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
With social media, email campaigns, Web pages and video games featuring embedded videos in a variety of styles and formats, the success of a video ad campaign is very much dependent on its originality, quality and relevance.
