Luxury Daily, December 16, 2016 – Gucci is 2016 Luxury Marketer of the Year

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December 16, 2016

Gucci is 2016 Luxury Marketer of the Year

Italian fashion label Gucci is Luxury Daily’s 2016 Luxury Marketer of the Year for its revamped advertising image under the creative direction of Alessandro Michele.

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Luxury FirstLook

Announcing Luxury FirstLook 2017: Time for Luxury 2.0

Register now for the nation's premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.

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Marketing

Russia poised for a luxury turnaround in 2017: report

Once a high-growth market for the luxury sector, Russia’s geopolitical and economic climate have deflated spending in the country, but a new report from ContactLab and Exane BNP Paribas shows the nation is set for a comeback.

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Retail

Barneys swaps hand-picked gifts with fashion, entertainment influencers

Retailer Barneys New York captured the anticipation and joy of giving and receiving a great gift through a stylish version of Secret Santa.

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Jewelry

How much will the Harrods Diamond fetch?

British department store Harrods is opening its vault for the sale of a nearly 230-carat diamond.

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Travel and hospitality

Peninsula Hotels gets carried away for the holidays

The Peninsula Hotels is soaring around the globe with a familiar personality to promote its holiday-centric offers.

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Media/publishing

The Economist doubles down in expanding its VR network

The Economist, after widely broadcasting its dedication to fact-based analysis in the aftermath of the election, is moving towards channeling its hard-hitting journalism through a partnership with a global virtual reality network.

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News briefs

Vivienne Westwood, XOJet, Fairmont and Gucci – Live news

Luxury Daily's live news from Dec. 15 - Vivienne Westwood, K11 share ecological philosophy in Shanghai exhibition; XOJet selects Etihad Airways as inaugural commercial airline partner; Santa chooses Fairmont as holiday pied-à-terre; Gucci captures Rome’s eccentricities for spring/summer 2017.

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News briefs

Chloé, Alexander Hamilton, BMW and Ermenegildo Zegna – News briefs

Today in luxury marketing - Chloé said eyeing senior Louis Vuitton designer; Alexander Hamilton has invaded the luxury autograph market; BMW teams with IBM's Watson on driver-assist technology; Why Zegna is getting into the sheep farm business.

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Research

Jing Daily debuts “Luxury on WeChat 2016” research

Many brands new to WeChat have a wide range of opportunities to realize the app’s full marketing and customer service potential. To offer more in-depth insights on how luxury in particular can strategize to engage consumers and make sales in a WeChat-dominated world, Jing Daily released its new report, “Luxury on WeChat 2016.”

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Jewelry

Unwed, digitally savvy millennials affecting luxury jewelry business

Many jewelers had built their businesses around weddings, with a particular concentration on diamond engagement rings. As these sales have fallen precipitously year over year, they now must change their focus. But to what?

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Travel and hospitality

Mobile travel is not ready for take-off

Behind many of the travel apps' problems is the mistaken notion that a mobile app should simply recreate the desktop experience. This ignores the fact that mobile devices are not just a complement to desktop computers – they are an alternative.

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