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Luxury Daily, December 20, 2013 – Top 10 luxury brand social videos of Q4

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December 20, 2013

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Top 10 luxury brand social videos of Q4
Barneys returns to its roots with downtown flagship
Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Dolce & Gabbana promotes holiday cosmetics with tutorialized email
Bottega Veneta creates individualized gift guides with Facebook app
Lamborghini gradually unveils new model in quasi-reality video series
DVF turns to reality TV show to pick brand ambassador
Chanel explores truth of Chanel N°5 with mobile banner ad
Van Cleef & Arpels, Daimler, Versace and luxury hotels – News briefs

Internet Top 10 luxury brand social videos of Q4
By Joe McCarthy
	Luxury brands found inspiration in disparate areas, striking tones of reverence and irreverence to convey new collections, propel holiday shopping and polish brand images. Entire article

In-Store Barneys returns to its roots with downtown flagship
By Sarah Jones
	Specialty retailer Barneys New York has unveiled plans to open a flagship store location in New York's Chelsea neighborhood to become the go-to shopping destination in downtown Manhattan. Entire article

Advertising Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
By Staff reports
	Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue. Entire article

Internet Dolce & Gabbana promotes holiday cosmetics with tutorialized email
By Jen King
	Italian apparel and accessories brand Dolce & Gabbana is pushing its limited-edition cosmetic line Sicilian Jewels through an email campaign geared toward achieving the perfect Christmas look. Entire article

Internet Bottega Veneta creates individualized gift guides with Facebook app
By Sarah Jones
	Italian apparel and accessories brand Bottega Veneta is asking its Facebook fans to answer a questionnaire to find the perfect gift to ask for or to give to a loved one. Entire article

Internet Lamborghini gradually unveils new model in quasi-reality video series
By Joe McCarthy
	Italian automaker Lamborghini is working its way through a four-part video series that calls for fans to share to unlock new content leading up to the release of a new model. Entire article

Television DVF turns to reality TV show to pick brand ambassador
By Sarah Jones
	U.S. ready-to-wear brand Diane von Furstenberg is slated to host a reality television show competition to find its next brand ambassador. Entire article

Mobile Chanel explores truth of Chanel N°5 with mobile banner ad
By Jen King
	French atelier Chanel is enticing readers of New York magazine’s fashion and style blog The Cut to learn about the brand’s iconic fragrance Chanel N°5 and a famous anecdote. Entire article

News briefs Van Cleef & Arpels, Daimler, Versace and luxury hotels – News briefs
By Staff reports
	Today in luxury marketing - Top French court upholds copyright ruling; Daimler gets Aston Martin stake in engine supply deal; Versace hires Anthony Vaccarello; Luxury hotels up their holiday game. Entire article

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