Mobile commerce creates myriad opportunities for retailers, but they must first accommodate consumers' concerns, according to a new report by Boston Retail Partners.
For its ongoing “100 Years, 100 Days” initiative, Italian footwear label Salvatore Ferragamo has launched a shoe capsule reimagining its classic designs.
In an analysis of 2015’s award-winning mobile marketing campaigns, Millward Brown and the Mobile Marketing Association found that the best efforts tended to embrace mobile innovation and immersive experiences to connect with audiences on a deeper level.
Luxury Daily's live news from Dec. 4 - David Yurman expands retail presence to Hawaii; Neiman Marcus enlivens Christmas Book’s Fantasy Gifts pages for mall viewing; Grace Coddington book reprinted after initial run’s success; Moschino captures video game nostalgia in Super Mario Bros. capsule.
Today in luxury marketing - Tamara Mellon: A quick stay in bankruptcy and partnership with NEA; In digital age, holiday windows still drive sales; Manolo Blahnik shoes in court; Finland's Nokia closes maps unit sale to German car makers.
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