Luxury Daily, Feb. 1, 2024 – Edutainment leads metaverse strategy at Max Mara

February 1, 2024

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Apparel and accessories Edutainment leads metaverse strategy at Max Mara
The Italian fashion label’s new immersive space on gaming platform Roblox has secured an audience of 70 million daily active users. Entire article

Apparel and accessories Prada dominates latest Lyst Index as new players emerge
With a 93 percent rise in searches, fashion's “quiet luxury” trend proves resilient as U.S. womenswear brand The Row makes its debut. Entire article

Apparel and accessories

Canada Goose, NBA release capsule with KidSuper

Launching Feb. 8, 2024, a campaign for the collection features global brand ambassador and Canadian basketball player Shai Gilgeous-Alexander. Entire article

Strategy Follow @LuxuryDaily for the latest in luxury news FREE
Are you fluent in the language of luxury? For content, conversation and more, check out @luxurydaily on Instagram, LinkedIn and Twitter. Entire article

Fragrance and personal care Maroma Spa by Guerlain lands in Latin America
Reaching the region for the first time, the French beauty brand's wellness retreat resides at a five-star Belmond property in Mexico. Entire article

Travel and hospitality

Benetti celebrates anniversary year with coffee table book

The Italian yacht designer and manufacturer is uplifting its history with the help of luxury publishing house Assouline. Entire article

Columns 2024: The challenge for luxury amid global and regulatory changes FREE
The luxury market is poised for transformative shifts across various domains, painting a dynamic landscape for industry players. Entire article

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