Luxury Daily, Feb. 15, 2022 – Mercedes touts timeless G-Class in unique romance
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| | Automotive Mercedes touts timeless G-Class in unique romance  |  German automaker Mercedes-Benz is highlighting the everlasting durability of the G-Class in an inventive campaign. Entire
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| Apparel and accessories Missoni stitches together colorful craftsmanship campaign |  Italian fashion label Missoni is exploring the intricate effort that goes into one of its signature pieces with a new campaign. Entire
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| Travel and hospitality Affluent travelers seeking personalization, celebration: Virtuoso |  Affluents are actively contemplating what they need from their trips in 2022, with personalization and privacy at the top of the list. Entire
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 | Watches and jewelry Omega illustrates precision of Olympic timekeeping in new series FREE |  Swiss watchmaker Omega is conveying its brand ethos and vital role in the Olympics with a new series centered on innovation and precision. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Valentino, Olivier Rousteing, Hugo Boss, Snapchat and FIT honorees |  Luxury Daily’s live news: Valentino to sponsor 59th exhibition of Biennale di Venezia; Balmain’s Olivier Rousteing to mentor Paris-based fashion students; Hugo Boss invests $9M in sustainable textile manufacturer; Snapchat introduces new creator revenue stream; Aerin Lauder, Serena Williams among FIT gala honorees. Entire
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| Marketing How Louis Vuitton, Nike and Sotheby’s tamed the metaverse |  Typically, when you analyze prices, luxury starts where the willingness to pay goes non-linear. In other words, the value of a relatively “normal” brand comes from its functional and emotional value components, which tend to be similar to other brands that offer equal functional or emotional values. Entire
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