Luxury Daily, Feb. 26, 2021 – Why luxury lingerie is pandemic-proof
Your Message Subject or Title
| | Apparel and accessories Why luxury lingerie is pandemic-proof  |  While many luxury brands have seen financial losses during the COVID-19 pandemic, one category that continues to thrive is lingerie. Entire
article |
| Legal and privacy Luxury brands must prepare to measure, disclose sustainability actions |  As the world looks to rebuild in the wake of the COVID-19 pandemic, new legislation and political priorities will push sustainability to the center of economic development. Entire
article |
| Fragrance and personal care Gucci illustrates new makeup looks in beauty campaign FREE |  Italian fashion house Gucci is bringing new beauty tutorials to life in an artistic campaign, highlighting its most accessible products at a time when consumers are seeking small luxuries. Entire
article |
 | Apparel and accessories Moschino channels old Hollywood glamour in new film |  Italian fashion label Moschino is playing up its offbeat nature by offering consumers several entertaining worlds in a new short film for its fall 2021 campaign. Entire
article |
| Apparel and accessories Why is Gucci’s near-flawless content commerce strategy not more successful? |  Reviewing Gucci’s activities for 2020, it quickly becomes clear that the brand is one of the best in the world at applying content-commerce marketing and sales strategies, begging the question: Why did Gucci not do even better in 2020? Entire
article |
| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
article |
| News briefs Mytheresa, Sotheby’s International Realty, Hennessy, Genesis and Seabourn |  Luxury Daily’s live news: Mytheresa sees ecommerce momentum continue in Q2 2021; Sotheby’s International Realty achieves record $150B in global sales; Hennessy teams with NBA for global partnership; Genesis celebrates art of storytelling with CNN collaboration; Seabourn scraps Alaskan cruises for 2021. Entire
article |
| Marketing Why direct mail never deserved to go out of fashion |  The new generation of marketers in fashion ecommerce has an irresistible urge – especially with pure ecommerce players – to equate marketing with digital marketing. Entire
article |
|
|
| | | |
|
Scroll below to see newsletter
