Luxury Daily, Feb. 9, 2021 – What changes at Amazon mean for luxury ecommerce
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| | Retail What changes at Amazon mean for luxury ecommerce  |  With a new chief executive taking the helm at ecommerce giant Amazon later this year, future changes at the company are likely to have ripple effects across the luxury and retail industries. Entire
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| Marketing Consumers yearn for brands to display social values |  Brands are being called to acknowledge and anticipate different audiences’ various priorities and intentions when buying luxury goods. Entire
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| Automotive Audi highlights passion, progress in new film series FREE |  German automaker Audi has tapped actor Tom Hardy for the newest episode of its ongoing film series on advancing visions ahead of the world premiere of the e-tron GT. Entire
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 | Retail China’s luxury market will only get trickier in 2021 |  Brand storytelling is crucial in China because building consumer trust starts with the brand first, followed by the product – the opposite happens in the West. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Super Bowl, Ferragamo, Land Rover and Cadillac |  Luxury Daily’s live news: Most luxury brands shy away from Super Bowl; Ferragamo taps emerging artists for collaborative capsule collections; Land Rover sells millionth Range Rover Sport; Cadillac highlights future EV in cinematic Super Bowl spotlight. Entire
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| Columns Building a digital temple worthy of worship |  When consumers experience your brand in their Facebook or Instagram feed, they engage with it the same way they would engage with an ad in the front of a fashion magazine: superficially, and in the context of dozens of competing brands. Entire
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