Luxury Daily, February 1, 2017 – How should Trump Hotels navigate the political backlash?

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February 1, 2017

How should Trump Hotels navigate the political backlash?

Now that President Trump has officially begun his term, his eponymous hotel group is finding itself on the receiving end of partisan dissent.

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Marketing

Definition of luxury differs depending on levels of affluence

While there seems to be a general consensus on what the term “luxury” means, the definition in the minds of different segments of the population varies, according to a new report from the Shullman Research Center.

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Food and beverage

Moët & Chandon chats with digital natives ahead of Valentine’s Day via emojis

LVMH’s Moët & Chandon is communicating with rosé lovers through fun and flirtatious emoji stickers and customizable bottles for Valentine’s Day.

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Apparel and accessories

Canali backtracks through production to trace tailoring

Italian menswear label Canali is taking a reverse look at craftsmanship through a film that begins at the end.

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Automotive

Tesla’s Powerpack provides environmental alternative for power boost

U.S. electric automaker Tesla is further expanding its brand into energy efficiency with a battery installment in California’s power grid as it moves beyond automotive.

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Travel and hospitality

European cruises, Italy, Cuba remain top luxury vacation destinations for 2017: report

Luxury travel bookings are seeing a hefty bounce back for 2017, with more than 81 percent of high-end travel agents claiming their bookings for this year were higher or on par with 2016, according to Travel Leaders Group.

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Classic Guides

Luxury Women to Watch 2017

Luxury Daily’s Luxury Women to Watch 2017 list celebrates the smart women who are expected to make a difference in the luxury business in 2017.

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Marketing

Sale: Luxury Daily’s State of Luxury 2017: The Insider View

Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.

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News briefs

Swiss watches, Rolls-Royce, Tiffany and Ferragamo – Live news

Luxury Daily's live news from Jan. 31 - Swiss watch exports end 2016 at a negative; Rolls-Royce ends Phantom production with golden age of travel-themed model; Tiffany to launch new collection in Lady Gaga-fronted Super Bowl commercial; Asia Pacific top market for Ferragamo in fiscal 2016.

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News briefs

Safilo, luxury condo development, Clare Waight Keller and beauty’s arms race – News briefs

Today in luxury marketing - Safilo sales drop 2pc after losing licenses; Inside a $320M luxury condo development that comes with DNA vault & nuclear war protection; How Clare Waight Keller reinvented the Chloé Girl; Estée Lauder vs. L’Oréal: Who’s winning beauty’s arms race?

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Columns

Conversational commerce: What it is and how to use it

Although still relatively new to the scene, chatbots are bringing marketers and consumers closer together by bridging the communication gap between a brand and its customers.

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