Luxury Daily, February 13, 2017 – Are luxury brands taking their eye off Gen X?

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February 13, 2017

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Marketing

Are luxury brands taking their eye off Gen X?

Millennials are the future of luxury, and boomers are its past. Gen X is its present.

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Media/publishing

Luxury Daily transitions Feb. 27 to paid-subscription model

As part of Luxury Daily’s evolution to a paid-subscription model starting Feb. 27, we ask for your support to an institution designed to be your eyes and ears in a fast-evolving luxury business.

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Luxury Memo

Brands give love broad definition in contemporary campaigns

As Valentine’s Day approaches, luxury brands are celebrating love in all forms through marketing efforts that reflect the diversity of consumers’ experiences.

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Apparel and accessories

Zegna fosters open dialogue in revamped communication strategy

Italian menswear label Ermenegildo Zegna is looking to forge a deeper connection with consumers through a participatory platform.

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Retail

Retail can bounce back, if technology is wielded right

Retailers should focus on scaling back on bricks-and-mortar to focus on digital, but keeping the in-store presence to act as showrooms for customer engagement in the upcoming year, according to CBRE Research.

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Jewelry

Vacheron Constantin’s first foray into ecommerce sees limited-edition sell out in half-hour

Swiss watchmaker Vacheron Constantin experimented with online ordering for the first time through a partnership with horology publication Hodinkee.

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Apparel and accessories

Jean Paul Gaultier shares slice of designer’s life through travel diary

French couture house Jean Paul Gaultier is taking inspiration from reality television for a personality-driven Web series.

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Travel and hospitality

Airbnb to disrupt luxury travel further with expected acquisition

Short-term home rental service Airbnb is innovating in the luxury travel space and responding to consumer demand with its soon-to-be-finalized purchase of Luxury Retreats, a similar service working with only upscale properties.

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Blog

Top 5 brand moments from last week

As behavior and society evolves, brands must readily adapt to reach consumers by cause, interest and sentiment.

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Marketing

Sale: Luxury Daily’s State of Luxury 2017: The Insider View

Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.

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News briefs

Kering, Omega, Moët & Chandon and Four Seasons – Live news

Luxury Daily's live news from Feb. 10 - Kering posts strongest year-on-year revenue increases since 2012; Omega readies for 2018 Winter Olympics with commemorative timepieces; Moët & Chandon vending machine raises $85K for AIDS research; Four Seasons, Paris first European hotel with 5 Michelin stars under one roof.

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News briefs

Donald Trump, Tesla, fashion documentaries and Disneyland – News briefs

Today in luxury marketing - Ethics controversy grows over Trump-Nordstrom spat; Tesla idling California plant to prep for Model 3; Inside Dior and the rise of mansplaining in style documentaries; Disneyland is opening a new exclusive club and it's insanely swanky.

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Columns

3 ways to build content for sales and marketing

Generating content for sales and marketing cannot be done in a bubble. But how can organizations resurface to start listening and engaging in a more effective way with their customers or readers?

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