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April 27, 2024

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42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
Mercedes-Benz adds celebrity touch to G-Class rollout
Six Senses wins top 2024 Positive Luxury Award
Saks launches retail media network
La Mer appoints first male brand ambassador
Ferrari forges racing partnership with HP
Triton Submarines delivers next-gen vessel for underwater voyages
Porsche named official electric vehicle of 2024 Met Gala
Double-digit growth streak continues at Hermès
YSL Beauty adds Bahamas, Colombia to rewilding project scope

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Luxury Daily, February 14, 2017 – Marc Jacobs’ presence at Grammys kicks off ambassador campaign

World’s leading luxury business publication

February 14, 2017

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Fragrance and personal care Marc Jacobs’ presence at Grammys kicks off ambassador campaign
U.S. fashion label Marc Jacobs' beauty division is teaming up with celebrity makeup artists for a new ambassador campaign that has already gotten a jumpstart by leveraging some of the biggest events of the year. Entire article

Media/publishing Luxury Daily transitions Feb. 27 to paid-subscription model
As part of Luxury Daily’s evolution to a paid-subscription model starting Feb. 27, we ask for your support to an institution designed to be your eyes and ears in a fast-evolving luxury business. Entire article

Apparel and accessories Miu Miu Women’s Tales conquer comedy and its art process
Prada’s Miu Miu is continuing its narrative in support of women’s issues, with the thirteenth installment of its Women’s Tales film series directed by Chloë Sevigny that focuses on comedy. Entire article

Retail Lalique courts basketball fans through experiential lounge
French lifestyle brand Lalique is teaming up with social commerce site Fancy for a pop-up during the National Basketball Association’s All-Star Weekend. Entire article

Fragrance and personal care Chloé locks in love notes to launch sensual scent
French fashion label Chloé is recreating a romantic Parisian tradition in a digital space, giving consumers a branded way to express their love. Entire article

Government What Trump’s anti-net neutrality agenda means for marketers
Under a Trump administration, the new FCC head’s hostility towards net neutrality could be a blow to marketers, concentrating more power in the hands of ISPs and leading to an uneven digital playing field. Entire article

Marketing Sale: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings. Entire article

News briefs Prada, Neiman Marcus, Jaeger-LeCoultre and Hennessy – Live news
Luxury Daily's live news from Feb. 13 - Prada revenues down 9pc in fiscal 2016; Neiman Marcus weaves technology into Fort Worth opening; Jaeger-LeCoultre builds on Oscar anticipation for Los Angeles film exhibit; Hennessy enlightens connoisseurs on cognac history with publishing debut. Entire article

News briefs Dior, Karl Lagerfeld, Condé Nast and hotels – News briefs
Today in luxury marketing - Marking 70 years of Dior with a new strategic archive; Karl Lagerfeld is never satisfied; How Condé Nast learned to love tangling with Trump; Hoteliers comb the ranks of tech workers to gain an edge. Entire article

Research Luxury retailers’ Q4 2016 Web performance analysis
While the desire to create a luxurious online experience is commendable, luxury retailers must be careful not to go overboard and always remember, especially in the mobile realm, that speed and convenience trump feature-richness. Entire article

Columns Rewarded video: Monetization beyond gaming apps
The vast majority of consumers who download an application are challenging to monetize. Entire article

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