Luxury Daily, February 23, 2017 – Chanel gets to heart of brand history with tribute to Gabrielle

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February 24, 2017

Chanel gets to heart of brand history with tribute to Gabrielle

French fashion label Chanel is proving that its founder’s progressive spirit still rings true today in its latest chapter of Inside Chanel.

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Media/publishing

Luxury Daily transitions Feb. 27 to paid-subscription model

As part of Luxury Daily’s evolution to a paid-subscription model starting Feb. 27, we ask for your support to an institution designed to be your eyes and ears in a fast-evolving luxury business.

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Marketing

Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3

Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.

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Apparel and accessories

Italy’s fashion companies outperformed manufacturing industries in 2015

After double-digit growth in 2015, the luxury fashion industry is expected to see stability rather than increases in its 2016 financial results, according to a new report by Mediobanca.

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Retail

Chatbots help usher in online sales from millennials

Luxury retailers and brands should be leveraging chatbots to better combat the disconnect in conversion rates for selling online high-end products.

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Retail

Lane Crawford encourages mindfulness, balance through influencer advice

Chinese department store chain Lane Crawford is assisting consumers in the pursuit of a happier, healthier lifestyle through a multichannel campaign.

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Jewelry

Diamond Producers Association returns to the Oscars with film-like spot

The Diamond Producers Association is making its first televised appearance during the 89th Academy Awards in more than a decade by featuring a continuation of the "Real is a Diamond" campaign narrative.

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Apparel and accessories

Givenchy gets personal in Audrey Hepburn-themed fashion exhibit

French fashion house Givenchy is paying tribute to the friendship between its founding couturier and actress Audrey Hepburn with an exhibition in The Hague.

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Marketing

Sale: Luxury Daily’s State of Luxury 2017: The Insider View

Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.

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News briefs

Chateau Marmont, Saks, Manolo Blahnik and Brioni – Live news

Luxury Daily's live news from Feb. 23 - Chateau Marmont brings in Parisian coiffeur for hair room service; Saks emphasizes high-level service, opens dedicated men’s store; Manolo Blahnik, Vetements pinpoint high-low style in Net-A-Porter capsule; Brioni illustrates bespoke prowess in traveling tailor tour.

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News briefs

Tesla, Gucci, Iceland and Audi – News briefs

Today in luxury marketing - Some stars will get a ride to the Oscars via this Tesla car service company; Jared Leto touts "secret project" with Gucci’s Alessandro Michele; The future of Reykjavik, Iceland: New luxury hotels and a secret billionaire hunting lodge; VW board expected to support Audi's Stadler despite criticism over scandal.

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Columns

The next evolution of influencer marketing

The influencers are at a stage now where they are operating as their own brand with thousands – often millions – of followers who recognize their content and personalities.

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