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Luxury Daily, February 25, 2015 – Fashion brands craft bespoke fezzes for children’s charity

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February 25, 2015

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Today's headlines

Fashion brands craft bespoke fezzes for children’s charity
Neiman Marcus creates specialized mobile wallet for payment ease
The Savoy divulges butler tasks to differentiate service
Fortnum & Mason shows arts patronage through Gallery restaurant brunch
Porsche creates navigation system to upgrade classic cars
Leading Hotels of the World shows off its uncommon perspective via mobile
Puiforcat delves into craftsmanship with behind-the-scenes content
Advertisers highlight links between fashion, film in Vanity Fair’s March edition
London Fashion Week, Four Seasons, Bergdorf and Trump – Live news
Pringle, consumers, Bugatti, Milan – News briefs
Luxury Outlook 2015

Events/Causes Fashion brands craft bespoke fezzes for children’s charity
By Sarah Jones
	Buccellati and Lanvin are among the designers lending their creativity to the Tarbouche Project to raise funds and awareness for child abuse. Entire article

Mobile Neiman Marcus creates specialized mobile wallet for payment ease
By Sarah Jones
	Fashion retailer Neiman Marcus Group is giving consumers a new way to pay with the launch of a brand-specific mobile wallet. Entire article

In-Store The Savoy divulges butler tasks to differentiate service
By Kay Sorin
	Fairmont's The Savoy in London is keeping consumers informed with a new infographic that provides insight into the daily life of a butler at the hotel. Entire article

In-store Fortnum & Mason shows arts patronage through Gallery restaurant brunch
By Jen King
	British department store Fortnum & Mason is hosting a Champagne brunch March 8 to celebrate the artwork of Peter Paul Rubens at its Gallery restaurant. Entire article

Commerce Porsche creates navigation system to upgrade classic cars
By Kay Sorin
	German automaker Porsche is keeping up with the times by providing a new high-tech navigation system that is compatible with the brand’s classic sports cars. Entire article

Mobile Leading Hotels of the World shows off its uncommon perspective via mobile
By Jen King
	The Leading Hotels of the World is showing just how “remarkably uncommon” its properties are with a series of advertisements housed on travel magazine Departures’ mobile Web site. Entire article

Internet Puiforcat delves into craftsmanship with behind-the-scenes content
By Sarah Jones
	Hermès-owned silver maker Puiforcat is inviting consumers into its workshop via a hub found on its Web site. Entire article

Print Advertisers highlight links between fashion, film in Vanity Fair’s March edition
By Jen King
	Gucci, Giorgio Armani and Prada were among the luxury fashion houses to show off their “swank” and “swagger” in March’s twenty-first annual Hollywood issue of Vanity Fair. Entire article

News briefs London Fashion Week, Four Seasons, Bergdorf and Trump – Live news
By Staff reports
	Luxury Daily's live news from Feb. 24 - London Fashion Week hosts charitable fair; Four Seasons entices cold weather guests with contest; Bergdorf Goodman reaches international consumers digitally; Trump family sues to remove name from Taj Mahal casino. Entire article

News briefs Pringle, consumers, Bugatti, Milan – News briefs
By Staff reports
	Today in luxury marketing: Pringle of Scotland celebrates 200th anniversary with London exhibition; Consumer confidence slides after big January gain but remains above pre-recession levels; Bugatti sells 450th and last Veyron; As Milan shows near, Italy steps up. Entire article

Classic Guides Luxury Outlook 2015
By Staff reports
	Luxury brands and retailers must work harder to link the digital experience to the store. Luxury customer service must continue to be seen and felt even in an increasingly digital world. Entire article

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