Luxury Daily, February 7, 2017 – Fendi looks beyond generational stereotypes in millennial-centric microsite

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February 7, 2017

Fendi looks beyond generational stereotypes in millennial-centric microsite

Italian fashion label Fendi is courting a millennial audience through a dedicated digital platform that speaks to “freaks.”

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Fragrance and personal care

Gucci refreshes Bamboo fragrance via liberating campaign

Italy's Gucci is evoking a softer side of its Bamboo fragrance through a revamped look and corresponding advertising update.

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Retail

Bergdorf Goodman style experts outfit Fifth Avenue windows for spring

For the first time, New York department store Bergdorf Goodman has let its sales associates decorate its famed window panes as a testament to their internationally recognized expertise.

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Apparel and accessories

Tod’s checks into hotel to portray jet setter lifestyle

Italian apparel and accessories label Tod’s is telling a cosmopolitan story for its spring/summer 2017 campaign with New York as a backdrop.

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Fragrance and personal care

Nina Ricci celebrates best friends over boyfriends this Valentine’s Day

French fashion label Nina Ricci is catering its Valentine’s Day campaign to those who would rather celebrate with friends to build upon its Nina & Luna fragrance effort.

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Travel and hospitality

Japan dominates as Asian travelers’ top spot of interest

Luxury hospitality brands are likely to expand further into Asian markets now that the region's local consumer base has a stronger interest in Asia Pacific travel, according to Travelzoo.

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Marketing

Sale: Luxury Daily’s State of Luxury 2017: The Insider View

Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.

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News briefs

Tiffany, Aston Martin, Tom Ford and Lalique – Live news

Luxury Daily's live news from Feb. 6 - Tiffany sees executive shift amid trying financial times; Aston Martin taps Tom Brady for undisclosed partnership; Tom Ford continues category expansion with men’s underwear line; Lalique invites artist for retelling of founder’s Bacchantes vase.

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News briefs

Walpole, Balenciaga, airport lounges and BMW – News briefs

Today in luxury marketing - Helen Brocklebank named CEO of Walpole; Bernie Sanders on being a Balenciaga muse; The airport lounge scene: What you get and how to get in; BMW shores up leadership as US sales sag.

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Travel and hospitality

Spotlight Africa: In conversation with Zakary Chanou, founder of concierge service UUU

A dialogue with a Paris-based entrepreneur tapping the emerging wealth in Sub-Saharan Africa and other parts of the continent with the resulting desire from the ultra-affluent for the finer things of life.

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Columns

App marketers need to rethink their mobile ad strategy

Consumers today are well informed and have specific preferences when it comes to advertising, especially when they are watching video content.

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